COOKIES POLICY

We inform you that this website (the "Website") is owned by Parques Reunidos Servicios Centrales, S.A., which authorizes Parque de Atracciones Madrid, S.A.U. to use it (hereinafter, both companies will collectively be referred to as the "Controllers" or the "Publishers").

This Website uses proprietary and third-party cookies and similar technologies (HTTP Cookies, Pixel Tracker and Premises) that store and retrieve information about users as they browse the Website for the purposes indicated in the section "Cookies and similar technologies used on the Website".

Pursuant to the principle of proactive responsibility, however, please be advised that no personal data are collected or otherwise transferred through this Website without providing first the required legal information and obtaining your express consent in those cases in which it is necessary.

Information on the processing of information collected through cookies and similar technologies used on this Website is also available for consultation on this Cookies Policy. 

WHAT ARE COOKIES?

Cookies and other similar technologies (local shared objects, flash cookies, web beacons, bugs, etc.) are small files created by websites downloaded onto your device (computers, mobile phones, tablets, etc.) or browsers to store and retrieve certain user information (e.g. browsing habits or information about your devices and browsers).

 

WHAT TYPES OF COOKIES ARE THERE?

Below, we list a few types of cookies based on various classification criteria:

According to the entity managing the equipment or domain from which the cookies are sent and which processes the information obtained: 

  • Proprietary cookies: these are cookies sent to your device or browser from a computer or domain managed by the publishers of a website or application and from which the service requested by the user is provided.

  • Third-party cookies: these are cookies sent to your device or browser from a computer or domain that is not managed by the owners or publisher of a website or application, but by a third party that processes the information obtained through these cookies or similar technologies. 

If these cookies are sent from a computer or domain managed by the website or application publishers, but the information collected through these cookies is managed by a third party, this type of cookies will not be treated as proprietary cookies as long as they are used by the third party for its own purposes (e.g. for improving the services it provides or to provide advertising services on behalf of another entity).

Depending on the time the cookies remain activated in the users' devices and browsers:

  • Session cookies: these are cookies designed to collect and store information as you access an application or website. Session cookies are usually used to store information that only needs to be retained for providing you with a one-time service and disappear when the session expires (e.g. when the browser is closed and the visit ends).

  • Persistent cookies: these are cookies that allow information to be stored on the user's device or browser even after the session ends, allowing this information to be accessed and processed at a later time defined by the party responsible for the cookie. This period can range from a few minutes to several years, unless these cookies are manually deleted by the user.

According to their intended purpose, cookies may be

  • Technical and required cookies: these are cookies that allow you to browse through an application or website and use the different options or services available. These cookies also enable the management and operation of the website or application by, for example, controlling traffic and data communication, identifying the session, accessing restricted access areas, recalling the elements that comprise the products or services, completing the purchase process for a product or service, managing payments, controlling fraud associated with the security of the service, registering with or participating in an event, tracking visits for the purposes of invoicing software licenses for the software with which the service (website, platform or application) operates, using security elements during browsing, storing content for transmitting videos or sound, enabling dynamic content (e.g. text or image loading animation) or sharing content via social networks. Also included in this category are those cookies that allow advertising spaces to be managed as effectively as possible. These advertising spaces, which are another design or "layout" feature of the service offered to you, are included on a website or application based on a number of criteria, including the content edited. However, please note that no user information is collected for other purposes, including advertising customization or other contents.

  • Preference or customization cookies: these are cookies that allow information to be recalled to ensure that when you access a given website or application your experience is unique and different from that of other users: language, number of search results to be displayed when you perform a search, the appearance or content of a website or application depending on your type of browser, your region, etc.

  • Analysis or quantification cookies: these are cookies that enable your behavior to be tracked and monitored when visiting a website or application, including in terms of advert impact quantification. The information collected through this type of cookies is used to measure website or application activity, with a view to making improvements based on the analysis of usage data. 

  • Behavioral advertising cookies: these are cookies that store information on your behavior obtained through continuous monitoring of your browsing habits. These cookies are aimed to effectively manage and display advertising spaces, which in turn makes it possible to create specific profiles that ensure that relevant advertising is displayed. 

  • Social media cookies: websites or applications may contain functionalities from third party websites (e.g. social media) that integrate scripts or other features that have the ability to read, and sometimes save, cookies and similar technologies on your browser or device (usually cookies and similar behavioral advertising technologies). Website or application publishers that integrate functionalities that incorporate social media cookies or similar technologies have no access to or control over them or over the information that the third parties may collect and which also manage their purposes and their own privacy practices. For this reason, before accepting the installation of these cookies on devices or browsers, users are advised to consult the privacy policies of the third parties responsible for these cookies and similar technologies. 

Below is an indicative list of third parties that may incorporate this social media cookies and similar technologies in your devices and browsers, together with the link to the relevant cookie policy and privacy policy. You are advised to check these policies before deciding on the use of this type of cookies or similar technologies. 

Please note that the above list of cookies is provided for illustrative purposes only, and to help you understand the most commonly encountered cookies and similar technologies. 

Details of the cookies and similar technologies that may be installed on your device or browser as a result of accessing and browsing this Website are set out below in the section "Details of cookies and similar technologies". 

DETAILS OF COOKIES AND SIMILAR TECHNOLOGIES

This Website uses cookies and similar technologies that store and retrieve information as you browse the site. These cookies and similar technologies may be used for a variety of purposes, including, for example, obtaining information about your browsing habits or customizing the way in which content is displayed. The specific uses of the cookies and similar technologies contained on this Website are described below.

 

By clicking on the " Set my preferences" button, you will be able to set or reject each of the cookie categories included on this Website at any time. 

  

 

HOW TO CHANGE YOUR COOKIE SETTINGS OR WITHDRAW YOUR CONSENT TO THE INSTALLATION OF COOKIES AND SIMILAR TECHNOLOGIES

If you have allowed the installation of cookies and similar technologies via the cookie management and configuration system used by the Controllers on this Website, you may delete or change your settings at any time by clicking on the "Configure my preferences" button in the previous section "Details of cookies and similar technologies" or via the tools available on  your browser. 

However, we remind you that in cases where you use devices with iOS 14.5, iPadOS 14.5, and tvOS 14.5 and later versions, effective consent settings for the installation of cookies and similar technologies for the purposes of behavioral advertising, analytics or measurement or preferences or customization that rely on identifiers on your device must be set through Settings>Privacy>Tracking in your device.

If you choose to use the tools provided by your browser, please note that the procedure for changing the settings or deleting cookies and similar technologies may vary depending on your type of browser. Below you will find a list of links to the major browsers with instructions on how to change your cookie settings or delete any cookies and similar technologies:

 

Please note that some Website features are only available if you allow cookies or similar technologies to be installed on your devices. If you choose not to accept or block certain cookies and similar technologies, this may impair the normal operation of the Website or prevent access to some of the Website's services, as appropriate. 

If you would like more information on how to withdraw your consent or on the procedure for disabling cookies, or if you have any questions about the Website's Cookie Policy, please contact the Controllers at the following address dpo@grpr.com. 

PROTECTION OF MINORS

Interaction through this Website and the use of the online forms, including product and service purchase forms, are not specifically intended for minors under fourteen (14). Therefore, whenever possible, users are asked to enter their date of birth to verify compliance with this requirement. The Controllers are not responsible for the use that users under fourteen (14) years of age may make of the devices or terminals used to browse this Website.

We are committed to particularly protecting minors' information. If you are under fourteen (14) years of age, you must inform your parent or guardian before you continue browsing this Website so that they can accept, configure or reject this Website's cookies on your behalf. If you are a parent or guardian and are concerned about the use that we make of your child's personal information, please contact the Controllers at any time at dpo@grpr.com.  

INFORMATION COLLECTED THROUGH THE USE OF COOKIES AND/OR SIMILAR TECHNOLOGIES

When technical and required cookies are installed on your device or browser or when you expressly authorize the installation of any other type of cookies and similar technologies on your devices or browsers, the Website Controllers and third parties (e.g. service providers) may collect certain information, including the following: 

  • Technical details about your devices, including but not limited to connection to the internet and/or other networks, your IP address, your mobile device identifier, your operating system, your browser type or other software or data on your computer or other technical details. 

  • Details about the use of the services on this Website including, but not limited to metric information about when and how users use our services, traffic data, geolocation data (city and country), last date and time you visited the Website, access to the content you chose to view on your last visit.

  • Details regarding your informed consent expressly given for installing the cookies and similar technologies on your devices, including your consent status as proof of the consent required and given. 

In any case, the Controllers wish to inform you that personal data gathered through the installation of cookies or similar technologies have been anonymized to ensure that you cannot be specifically identified. However, please note that this Website may also contain third-party logos or functionalities that incorporate cookies that may collect information for purposes over which the Controllers have no control. We strongly recommend that you consult the privacy policy and cookie policy of each of such third parties before accepting or rejecting the use of cookies to know exactly what information they may collect. 

 

USE OF COOKIES AND SIMILAR TECHNOLOGIES

Controllers

The controllers are: 

  1. Parque de Atracciones Madrid, S.A.U., the company that operates Parque de Atracciones Madrid (the "Park"), with registered office at Recinto Parque de Atracciones, Casa de Campo, s/n, 28011, Madrid, Spain. 

  1. Parques Reunidos Servicios Centrales, S.A., a company with registered office at Paseo de la Castellana 216, Planta 16, C.P. 28046, Madrid, Spain, which operates the Park's central services. 

Both companies act individually as data controllers and together as joint controllers (the "Controllers" or "Publishers"), which means that they have regulated and are jointly responsible for the processing of the information collected through cookies and similar technologies included on this Website (except for third-party cookies, which are the responsibility of third parties other than the Controllers).  

If you have any questions about the processing of your personal data or if you would like to ask for a copy of key sections of the agreement entered between the co-Controllers, please write the Data Protection Officer (DPO) at Paseo la Castellana 216, Planta 16, C.P. 28046, Madrid, Spain or send your e-mail to dpo@grpr.com.

 

Purpose and legal basis for the processing. 

The purposes of the processing are described in the section "Details of cookies and similar technologies". The legal basis for the processing is your express and informed consent , which you may manage and withdraw at any time as described in the section “How to change your cookie settings or withdraw your consent to the installation of cookies and similar technologies”.

Recipients

The Controllers may share the information collected with the following:

  • If necessary with any competent authorities and bodies, including judges, courts and the Public Prosecutor's Office to comply with any legal obligations applicable to the Controllers under European Union and/or domestic laws.

  • Service providers acting in the name and on behalf of the Controllers as processors, following their instructions at all times. These providers may, for example, offer analysis and measurement services, advertising customization, technical services for the operation of the Website, services to allow users to manage their consent, etc.

  • Third parties that install cookies or similar technologies from their own domains or from the Controllers' domains when such third parties manage the purposes of said cookies and/or similar technologies and the information they gather. These third parties may include the owners of the major social networks (Twitter, Facebook, Instagram, YouTube, Viemo, Spotify).

  • If you consent to the use of behavioral advertising cookies, the information collected (anonymized IP, device or browser data) will be processed within the European Economic Area (EEA) by Salesforce, our cloud marketing platform operator. Exceptionally, for example, in the event of a disaster recovery situation (i.e. the process to recover data and functionalities lost in the event of an accidental or a man-made disaster), Salesforce may also process this information outside the EEA (international data transfer), including countries that do not offer a standard of protection commensurate with the level of protection offered by European data protection legislation (e.g. the USA). In these cases, the Controllers have entered into binding contractual commitments with Salesforce which guarantee the implementation of appropriate security measures to ensure that your personal data are at all times processed with an adequate level of protection comparable to that required in the EEA (standard contractual clauses approved by the European Commission on data protection in accordance with the European Data Protection Regulation (GDPR), additional security measures in accordance with decision C-311/18 of the Court of Justice of the European Union and subject to certification mechanisms). For further information, please do not hesitate to contact the Data Protection Officer at any of the addresses (postal or e-mail) indicated in the section “My rights” in this Cookie Policy. Please remember that you may reject the installation of cookies or change your cookie settings. For more information, please see “How to change your cookie settings or withdraw your consent to the installation of cookies and similar technologies”.  

Third-country transfers

Data processing is generally carried out within the European Economic Area or in countries that have been found to offer an adequate level of protection.

However, please note that the Website uses cookies and similar technologies from third parties who provide services to the Controllers and who may store and access the information they collect even outside the EEA: 

Google Cookies:

The Website uses certain services provided and developed by Google, Inc. a Delaware company headquartered at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States ("Google"), which use cookies and/or similar technologies. These services include: 

  • Google Analytics, this is Google's analysis tool that allows Controllers to understand how users who visit their website interact, providing them with Website usage statistics without necessarily having to identify users (anonymized IP). You can check all the information on how Google Analytics uses cookies and the information it collects via the following link: 

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=es

  • Google AdSense: this is a service used by the Website to improve advertising. It is typically used to target advertising based on content that is relevant to our users, improve campaign performance reporting and avoid displaying ads previously seen by users. These cookies do not contain personally identifiable information about our users. You may find out more about how Google AdSense uses cookies and the information it collects by clicking on the following link:

https://support.google.com/adsense/answer/7549925?hl=es  

 

  • Google Ads (formerly Google AdWords): this is a service that uses conversion cookies primarily to help Controllers measure how many of those who click on their ads end up acting on the Website (e.g., purchasing a product or service). These cookies allow Google and the Controllers to determine that users have actually clicked on the ad and subsequently visited the Website. Conversion cookies are limited in time and are not used by Google to target personalized ads. Full information on how Google Ads uses cookies and the information it collects is available on the following link: https://policies.google.com/technologies/ads?hl=es

 

  • Google DoubleClick: this is a Google service under the DoubleClick brand that uses cookies to improve the delivery of advertising. They are also often used to target advertising to content that is relevant to a user, improve campaign performance reporting and avoid displaying ads previously seen by users. DoubleClick cookies do not contain personally identifiable information. Sometimes the cookie contains an additional identifier that resembles an ID cookie. This identifier is used to identify an advertising campaign to which a user has previously been exposed. To find out more about how Google DoubleClick uses cookies and the information it collects, please  click on the following link:  https://policies.google.com/technologies/ads?hl=es

Oracle cookies

The Website uses services provided by Oracle America, Inc. ("Oracle") located at 500 Oracle Parkway, Redwood Shores, CA 94065. These services include Add This tools which allow users of the Website to share, follow, view, recommend and interact with content on the Website and collect information from those users as a result of their visit. To find out more about how Add This uses cookies and the information it collects, please click on the following link: https://www.oracle.com/legal/privacy/addthis-privacy-policy.html 

Please note that you may choose to install or not install cookies or similar technologies on your devices or browsers and, if you accept, you may change your cookie settings or disable previously installed cookies at any time via the consent management platform used on this Website or via the mechanisms offered by different browsers as described in the section “How to change your cookie settings or withdraw your consent to the installation of cookies and similar technologies”.

Finally, we remind you that as a result of installing third party cookies or similar technologies such third parties might carry out international transfers of any data or information gathered. You can find out about this by consulting the privacy and cookie policies of each of these third parties. For ease of reference, the Controllers have listed some of these third parties with links to their privacy and cookie policies in the section “What types of cookies are there?”.

Data retention period

The information will be processed until you withdraw your consent, as indicated in the section “Detail of cookies and similar technologies”. Upon the expiry of the retention periods indicated, this information will be erased unless the Controllers are required to meet certain legal liabilities arising from the processing of such information, in which case, the information will be stored during the period corresponding to the statute of limitations applicable to such liabilities for the exercise or defense of claims in accordance with European Union and/or domestic laws.

Rights 

You may manage or withdraw your consent at any time by following the instructions included in the section “How to change your cookie settings or withdraw your consent to the installation of cookies and similar technologies”.

You may also withdraw your consent or exercise any other rights available to you under data protection regulations, including your rights of access, rectification, erasure, objection, limited processing, portability and, where applicable, your right not to be subject to automated individual decisions, including profiling, by sending your request in writing to the Data Protection Officer of the Controllers at Paseo de la Castellana 216, 16th floor, 28046, Madrid, Spain or by sending an email to dpo@grpr.com. Please attach to your request a copy of your ID card or official document. This will enable us to verify that you are the owner of the data in respect of which you wish to exercise your rights. 

You may also file a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos, www.agpd.es).

In relation to third party cookies if you wish to find out how to exercise your rights under data protection regulations, please refer to their cookie and privacy policies. For ease of reference, we have included links to the cookie and privacy policies of such third parties in the section “What types of cookies are there?”.

Cookie policy updates. Contact details. 

The contents of this Cookie Policy may change from time to time depending on the cookies and similar technologies employed by this Website.

You are advised to review this Policy each time you access this Website to ensure that you are up-to-date about how and for what purpose cookies and similar technologies are used, and to be aware of any changes that may occur. Your prior informed consent will always be necessary.  

Cookie Policy last updated in March 2021.  

 

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